Unique and distinctive, especially tailored for the business by well-known designers and brands, their products are sold in an only shop based in Montreal. Their short variety of trendy clothes is selected by skillful design hunters around the world to fit their clients’ ever-changing demands.
Getting the picture and the gears turning to floor the customer is the goal. But what does this really mean? Nothing but designing an unconventional e-commerce platform for a not less unconventional customer.
Being one of the most popular street shops, taking off online is a must. An innovative proposal to feather in one’s nest.
Wireframes. Flat Pan.
It’s a win-win plan. Originality is the starting point of an out-of-the-ordinary e-commerce wireframe based on two innovative concepts to present a garage-sale-like structure by i) offering products in an orderly disorder, and ii) in the form of a vivid experience, where people can purchase from a single item to a complete outfit while living through an enjoyable journey online.
Reuters TV is about getting you the news where you want, when you want, and on the platform you prefer. After designing versions for both iOS and Android, and a beautiful web app, we moved on to Apple TV and Roku.
Taking into consideration our client’s target and our own approach, this innovative platform has been designed to cope with the needs of the youngsters who always want to look like a million bucks. The idea then is to provide them with familiar tools to browse, drag, fast forward, go backward and even scroll to find their perfect match. Everything must be at their fingertips, just as an in situ playful experience a click away to make a mark.
Let’s not forget the baby boomers. Inviting them to take the plunge is another challenge of our flat platform. We know that bridging the generation gap isn’t easy for some people who want to look updated but aren’t bold enough. Laying out the two sides of the coin means having a nose to cater for all ages and making, not only youngsters but also adults, keep up with the times. Just a matter of opening a can of worms though following a behavioral pattern to be able to control the final choice.
Don’t run away with a false idea. Although functionally, both parts of the First concept are very similar in appearance when resembling a window display, the difference lies in their aesthetic.
In the second part, there’s a mixture of digital elements with organic, more human-like or animated ones, which bring the site to life. The starting point, in this case, is a similarity with paper ads not only because of the brand’s name: EDITORIAL, but because, given the mixture, all the elements coexist in the same ecosystem. Having so much information anchored us to the editorial universe as each and every component has its own objective. So, we felt the need to express the human value of the editorial by mixing paper with technology.
A multiplatform strategy
Why Instagram? Our main objective is to show the site live, meaning outfits chosen and worn every day by normal people. So, we present a form of technology to allow the rapid update of the website since those who wear this brand are completely immersed in the networks. It’s necessary to show what’s going on with the brand in the real world. Influencers, then, are a key element to serve this purpose while uploading their photos wearing themselves these casual clothes
Of course 60% of customers nowadays browse and purchase via mobile. This site should first be a must on cellphones and desktops.
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